SA’s Favourite Convenient Baby Food Expands Its Range
Squish launches convenient yoghurt pouches and jellies
Popular baby and toddler food brand Squish, has launched exciting new fruit and veg yoghurt pureesand ready-to-eat jellies, adding to its popular 100%fruit and vegetable puree and 100% fruit and veg pressed juice ranges.
The addition of fruit and vegetable puree pouches with full cream yoghurt, as well as ready-to-eat fruit jellies, offers parents a wide range of meal and snacking solutions for all occasions to help them on their weaning journey, from starting solids right through to childhood.
The new range includes: four new yoghurt flavours, two new puree flavours, and four new ready-to-eat jellies. In addition, Squish has fourteen 100% fruit and veg puree combinations, and six pressed 100% fruit and veg infant and toddler juices to complete the range.
“We’ve seen a high conversion rate from jars to pouches, which offer a safe, more hygienic and convenient offering,”
says Merlin Norman, Marketing Manager at Rhodes Food Group.
“The latest extension of the Squish product range comes after identifying the opportunity to introduce a fruit and vegetable puree range combined with yoghurt to broaden our range.”
She adds:
“Yoghurt is the second most popular infant food puree flavour and will provide parents with a great meal-time option to extend the weaning journey for their young ones as they start to introduce dairy into their diets.”
“Like all our Squish products, the utmost care has been taken to ensure that we offer our consumers the best product possible,”
Norman explains.
“We do not compromise on ensuring that we use clean ingredients, and because we make most of the ingredients ourselves, we can control the quality of raw materials from the fields, right through to the end product.”
“Our Squish yoghurts are made from 100% fruit and vegetables with double cream yoghurt, not yoghurt powder, which offers us a notable point of difference,”
she says.
“As with the rest of our range, our yoghurt purees are free from preservatives, colourants, flavouring and starch and come in four tasty flavours.”
“We understand that parents want the best for their children, but they are often pressed for time,”
adds Norman.
“With Squish, they can feel confident in the knowledge that they are not compromising on the quality of ingredients, as if cooked at home in their own kitchens.”
The introduction of the new four ready-to-eat jellies, offers a convenient snack or treat specifically made with toddlers and parents in mind. She points out that the difference with these jellies is that they are free from gelatine, colourants, flavourings and preservatives, and are made with fruit puree.
“We understand the weaning journey and we can offer parents a range of meal and snacking options that will help them on their way at every stage in the process,”
she says.
“Weaning is not a clinical process – we want to be a part of the special moments and the food journey, the mess and the fun, offering playful pack formats, products and convenient solutions to today’s busy parents.”
“The addition of rooibos to our new pear and peach puree, in our apple & grape juice, and in our new mango jelly shows our commitment to adding value to parents and innovating ahead of the curve."
The Squish range now comprises 30 product variants from 100% fruit, vegetable and purees, juices, ready-to-eat jellies, and fruit and veg purees with yoghurt, ensuring that parents find a range of convenient, quality products to help them on their weaning journey, from starting solids right through to 3 years plus.
The products are available nationwide at top end retail, wholesale and specialist chains – find the fruit & veg purees with yoghurt and the ready-to-eat jellies in the baby food section on shelf.
About Rhodes Food Group
For over a century Rhodes Food Group has been a proudly producing some of SA’s most well-loved food products such as: Rhodes Quality, Bisto, Bull Brand, Packo, Hinds, Magpie, Wilde Fruit Juice, Hazeldene, Zing, Trout Hall, Gold Dish, Buffalo and Woza Woza.
Based in Groot Drakenstein in the Western Cape, the group has a well-capitalised production base comprising 15 manufacturing and fruit processing facilities.
Rhodes Food Group is a listed JSE company and is a leader in diversified food offerings across South Africa, Sub-Saharan Africa and in major global markets.
