Lexus South Africa welcomes Jan Hendrik van der Westhuizen as a new brand ambassador
Lexus South Africa welcomes Michelin-star chef and internationally acclaimed award-winning restauranteur, Jan Hendrik van der Westhuizen as a new ambassador for the brand.
The partnership affirms Lexus South Africa’s commitment to fostering creativity and innovation through the support of artistic excellence.
“We are ecstatic to have Jan Hendrik van der Westhuizen onboard as our new Lexus brand ambassador. Jan Hendrik’s culinary prowess complements Lexus’ distinctive presence and articulation of modern luxury. His influence and ethos of authenticity and sustainability which extend beyond local shores, carry a strong resonance with our brand,”
said Glenn Crompton: Vice President for Marketing at Lexus South Africa.
As the first South African to be awarded a Michelin Star, Jan Hendrik’s culinary arts journey embodies contemporary creativity, innovation and omotenashi (the Japanese spirit of hospitality) which are synonymous with the Lexus L-Finesse craftsmanship – making the partnership a symbiotic fit.
Commenting on the partnership, Jan Hendrik van der Westhuizen shared:
“I relish in solid engagements, from the people I work with, to my everyday practices. To this effect, the ethos behind the JAN Brand catapults us to our commitment of leaving the world more mindful, inspired and sustainable than how we found it. Through the partnership with Lexus South Africa, travelling between my restaurants in South Africa to offer meaningful food experiences that honour our heritage will now be a sophisticated breeze. Lexus embodies a perfect blend of sustainability, luxury, innovation, and performance - I look forward to many miles of rediscovering the beauty that my country has in my Lexus range.”
Jan Hendrik will drive the Lexus RX and the Lexus GX. The Lexus RX delivers an uncompromising vision of style, luxury and performance. The RX is a true embodiment of sophistication, versatility, and innovation - making it an ideal companion for Jan Hendrik whilst navigating the bustling streets of the city with ease and style. The distinguished Lexus GX (which makes its South African debut in March), presents the perfect infusion of luxury refinement with rugged capability and will bring status, comfort and convenience to every journey Jan Hendrik will take.
