30 Years of Goodwill: Why was Boxing Day Changed to Day of Goodwill ?
30 Years of Goodwill ?
Image created by Nabihah Plaatjes
In South Africa, the Public Holiday Boxing Day became Day of Goodwill on 26 December 1994, following the end of Apartheid and the beginning of the democratic rule under the African National Congress (ANC) led by our Late President, Nelson Mandela.
This change was part of an effort to remove symbols and practices associated with colonialism and apartheid and to foster national unity.
Boxing Day was celebrated in many British-influenced countries and was traditionally a day for giving gifts to the less fortunate. It was a colonial-era practice for employers to give workers a "box" of gifts or money.
The post-apartheid government felt that the term "Boxing Day" carried imperial associations that did not resonate with the new South African ethos.
By renaming it "Day of Goodwill," the government wanted to emphasize unity, reconciliation, and the spirit of generosity in the new democratic South Africa.
Do YOU think it has been 30 Years of Goodwill ?
Nabihah Plaatjes is the Co-Founder of iloveza.com. She is an Award-Winning Entrepreneur, Change Agent, Published Contributing Author, Journalist, Marketing and Social Media Specialist, a Bachelor of Arts graduate, and has been writing since the age of 9. Nabihah has recently been elected as the CEO of the Independent Media Association of South Africa. Nabihah is passionate about Brand Awareness and Brand Loyalty and uses her knowledge in these fields together with her copywriting, editing and proof-reading skills to bring brands to life. iloveza.com is a primary example of how she can build your brand. Find her at: Instagram: @nabihah_dp / @ilovezacom Twitter: @nabihahd / @ilovezacom Facebook: iloveza.com LinkedIn: Nabihah Plaatjes / iloveza.com YouTube: iloveza.com SoundCloud: iloveza.com E-mail: nabihah@iloveza.com
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