Jetour’s Unique “Travel+” Strategy for The Festive Season and Beyond
Jetour’s Unique “Travel+” Strategy for The Festive Season and Beyond
As many South Africans head off for their annual festive season holidays to the bush, berg, beach and beyond, over a thousand of them are hitting the road in their Jetour, the new SUV brand that launched in South Africa in September of this year.
Part of the appeal of this new SUV is its positioning as more than a vehicle that offers cutting-edge technology, advanced safety features, and exceptional comfort. Since launching internationally in 2018, the brand has been guided by its “Travel+” strategy, with the aim of being the auto brand with the deepest understanding of travel. In over sixty countries where the brand has launched to date, Jetour integrates lifestyle and travel by positioning itself as a companion for exploration and adventure.
Central to this strategy is the development of vehicles that cater to travel enthusiasts, offering features that enhance comfort, safety, and adaptability across various terrains to meet the demands of families and adventure seekers. Jetour sees itself as a user-oriented enterprise - developing their vehicles with a deep understanding of the needs of customers.
Jetourintegrates products, ecosystems, and travel to shape their distinctive “Travel+” strategy. This approach has been developed to redefine how users experience mobility and adventure, offering spacious designs tailored for family trips and group journeys. The brand’s commitment extends to delivering smarter, more health-conscious travel solutions that elevate every journey.
The “Travel+” ecosystem is designed to enhance travel experiences through convenience, personalisation, and innovation, ensuring every journey is memorable and fulfilling. Jetour vehicles possess excellent off-road capability and larger space for travel with family and friends.
Currently, there are two Jetour models available in South Africa.The Jetour X70 Plus is a 7-seater that blends sophistication and cutting-edge technology, offering a spacious interior and efficient performance, priced from R454 900 for the Momentum and R484 900 for the Deluxe model. The 5-seater Jetour Dashing boasts dynamic fluid lines, combined with a sleek coupe-like profile and muscular contours that create a seamless fusion of power and elegance, priced from R439 900 for the Momentum model and R469 900 for the Deluxe model.
Jetour owners travel to see the beautiful world and broaden their horizons. This is the culture the brand has been cherishing and the dream they have been chasing.
