Pedros Chicken improves order accuracy and service speed with integrated digital sales channels
Pedros Chicken improves order accuracy and service speed with integrated digital sales channels
Image supplied by the publicist
Last year, Pedros Chicken launched a new integrated, digital sales channel solution that has improved order accuracy, operational efficiencies and speed of service by a factor of ten. The implementation was so successful that the software service provider, Datasmith, was awarded the Pedros’ 2024 Service Provider of the Year.
The single digital platform has automatic order injection into the point of sale (POS) from all digital channels and was fully integrated with Pedros’ existing store systems and processes. The solution included in-store self-service kiosks, call centre ordering and integrated third-party sales, with Uber Eats and MrD.
Modern self-service kiosks increase sales
Long queues are a thing of the past at popular Pedros Chicken stores that has 178 nation-wide, since the introduction of the new easy-to-use kiosks. These striking devices allow customers to complete the order transaction quickly and efficiently themselves, without speaking to the cashier. Their order is immediately loaded into the store’s POS. Their implementation has improved order accuracy and allowed staff to focus on preparing the food, fast.
Datasmith Director, Brandon Mitchell, says that research from the USA where kiosks are a regular feature in fast-food stores, shows that on average customers buy more food when ordering from a kiosk than a cashier. A recent New York Post article quotes US restaurant Shake Shack CEO, Randy Garutti, saying that customers ordering from kiosks spend on average 10% more per order.
The kiosks are available in different sizes and mounting options, depending on in-store space, with screens ranging from 21 to 32 inches.
“We place the kiosk in the store where it immediately catches customers’ attention as they walk in,”
says Mitchell.
“Efficient self-service ordering kiosks are the future of fast-food restaurants,”
says Mitchell.
“Staff can focus on ensuring orders are prepared quickly as customers are now able to order themselves, and in the process improve the customer experience.”
Quick and easy online ordering
Datasmith also developed and deployed a call centre ordering application for Pedros Chicken. The call centre solution has seen substantial sales numbers come through, testimony to the brand's broad appeal. The call centre solution allows agents to guide callers through the online ordering journey. The call centre telephony integration provides caller line ID, automatically populating name and number, making the order a simple, seamless experience. The digital map integration has also been a useful solution feature for the delivery service offered by the stores.
Hands-free order integration between Uber Eats, MrD and the store’s POS
Pedros Chicken orders placed on Uber Eats or MrD are injected directly into the store’s POS through the Datasmith middleware, making the process quick and faultless.
“The hand’s free order integration between Uber Eats and the store’s POS is efficient and allows for fewer ordering errors,”
says Mitchell.
“Fast food restaurants should embrace this new technology to increase their sales, improve their order accuracy and reduce customers’ waiting time. This solution ensures a better all-round service and more appealing experience,”
he says.
021 425 0005
