Starbucks prepares for its Durban opening!
The countdown has begun for coffee lovers on the East Coast!
Durban is the third city (after Johannesburg and Pretoria) to welcome Starbucks to sunny SA with the grand opening of the first store on Saturday, November 25 in Florida Road.
Clive Liversage, Managing Executive for Starbucks in South Africa, says that one icon deserves another. That’s why the global coffee brand has picked out a stunning old house in one of Durban’s most popular cultural and entertainment precincts.
The grand old lady at 233 Florida Road is currently undergoing a facelift and looking forward to her big day. The new décor will mix local crafts with Victorian influences and include repurposed wooden floors and an exquisite marble bar.
Durbanites can look forward to connecting over a cup of 100% Arabica coffee, a delicious food menu, and free uncapped Wi-fi. The store will offer a richer payment experience through the Starbucks Rewards app and customers can pay with their phone and earn rewards at the same time.
This store will also feature a full Starbucks Reserve® bar. The Reserve® bar serves rare, small-lot coffees that are sourced from around the world and brewed through a variety of brewing methods. For those who prefer to cooldown the Durban heat, there is also a refreshing range of cooler drinks including Frappuccinos and Teavana® shaken iced teas.
Expect plenty of fun with buskers, Starbucks branded yoga demonstrations by the Beat Room dance studio and more.
A second store will open early December located in the Gateway theatre of shopping; this will stretch the Starbucks experience to the (second) coolest neighbourhood beside the Indian Ocean.
Visit Starbucks Florida Road from 6:30am till 9pm from Saturday, November 25. For more info go to #STARBUCKSXDURBAN
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high quality Arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience; please visit us in our stores or online at https://news.starbucks.com
About Taste Holdings
Taste Holdings is a South African-based management group and a leading licensor of global brands in the Southern Africa region. It owns and licenses a portfolio of franchised and owned, category specialists, Quick Service Restaurants (QSR), and retail brands currently represented in five countries in Southern Africa. Its food division has a 30-year master license agreement for Domino’s Pizza in Southern Africa. It also owns, operates, and franchises Zebro’s Chicken, The Fish & Chip Co. and Maxi’s Restaurants. Its luxury goods division is underpinned by three owned retail brands – NWJ, Arthur Kaplan and World’s Finest Watches. NWJ is the third largest national jewellery chain by store numbers in the region. Arthur Kaplan and World’s Finest Watches are, together, the leading retailers of luxury Swiss watch brands in the region. Taste is listed on the Johannesburg Stock Exchange (JSE) under the symbol “TAS”. (www.tasteholdings.co.za).
Starbucks South Africa is committed to developing young people into industry-leading baristas and some of the employees, better known as partners, are from Taste Holdings’ Changing Lanesprogramme. This training and development programme recruits from local communities and provides retail opportunities to currently unemployed youth.
