Mattel Television Studios Unveils Official Trailer and Theme Song for Barney’s World

First episode to debut early on Barney’s YouTube channel October 11

Mattel, Inc., a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today revealed the official trailer and extended theme song music video for Barney’s World, Mattel Television Studio’s all-new animated series premiering Monday, October 14 on Max followed by Cartoon Network on October 18. 

The show also launches on Cartoonito in EMEA and APAC, and Discovery Kids in LATAM. Barney’s World is a fresh take on the beloved, iconic series that introduced the world to their favorite purple dinosaur, Barney, in 1988. The first episode will debut early, on Barney’s YouTube channel, on October 11.

The theme song for Barney’s World is a nod to the original tune viewers know and love, but with an updated melody and lyrics. Mattel knows that being a kid can come with big emotions, and it is crucial for children to be enriched with lessons of empathy, self-love, friendship, confidence and community. Each episode of Barney’s World will tap into these pillars and strive to have a positive impact on the next generation.

“We are thrilled to share a modernized Barney with a new generation of kids and their families,”

said Josh Silverman, Chief Franchise Officer at Mattel.

“At Mattel, we are proud to empower future generations with programming such as Barney’s World, and hope that audiences receive and carry with them the show’s key lessons of love for themselves and one another.”

Barney’s World is co-produced by Mattel Television Studios and Corus Entertainment’s Nelvana. It is executive produced by Michelle Mendelovitz, Josh Silverman for Mattel and by Athena Georgaklis, Doug Murphy, Mellany Welsh, and Pam Westman for Nelvana.