Range Rover Sport forms a powerful on-screen partnership with Theo James

Range Rover conceptualises the notion of unmistakable Britishness in its latest campaign for the new Range Rover Sport, featuring Emmy Award-nominated actor and producer Theo James alongside a cast of pedigree pets and thoroughbreds, set within the grounds of a quintessentially British manor house.

Range Rover Sport – the most dynamic vehicle in the Range Rover line-up – displays its sporting luxury credentials in the campaign; driven by James across the vast estate’s varying terrain, including up a challenging set of stone steps and across an ornate giant chessboard. The vehicle features a striking Velocity Blue exterior, which is now available to clients to select, in a demonstration of sporting thrills and attitude which is designed to celebrate Range Rover’s position as the leader in modern luxury.

Range Rover Sport delivers assertive power with responsive sporting performance and commanding all-terrain capability, available with a range of mild and plug-in electric hybrids. A suite of technologies ensures its place as the performance champion, such as adjustable dynamic air suspension for responsive, dynamic and composed handling, torque vectoring, adaptive dynamics and dynamic launch.

James features in the campaign, which embraces Range Rover’s British roots. He has received international acclaim for his most-recent fictional lead as Edward Halstead in Netflix’s ‘The Gentleman’. Previously, James starred in the global juggernaut ‘The White Lotus: Sicily’. This breakout performance earned him an Emmy Award nomination.

Production took place at the Harewood House country estate in West Yorkshire – where heritage meets modern sophistication. In this setting, Range Rover created contemporary surprise through curious storytelling; from manoeuvring around 10-foot chess pieces and abstract sculptures, to negotiating a series of tightly controlled turns to the astonishment of onlookers – a pair of delightfully inquisitive alpacas.

Equipped with the Range Rover Sport, James portrays himself in this creative production, confidently descending valleys and deftly accelerating across the estate’s diverse terrains.

In a stirring scene, a dressage horse and rider gallop through the morning mist, with James catching glimpses of them in the driver’s side-view mirror – a nod to Range Rover Sport’s precise handling and agile presence. Overlaying the production is a spirited game of chase reimagined by Range Rover where James’s loyal Irish Wolfhound awaits his imminent return, with a ball in hand.

Geraldine Ingham, Global Managing Director, Range Rover said: 

“Range Rover Sport is dramatic, visceral and uncompromising – a British luxury sports SUV with attitude, aligned perfectly to Theo James, both in his character in ‘The Gentleman’ and also off-screen, where Theo is the proud owner of a Range Rover Sport plug-in electric hybrid. Vigorous and playful by nature, expect pockets of British eccentricity in the upcoming campaign.”

“The Range Rover Sport line-up offers clients a breadth of capability unlike any other – dynamically peerless on-road, with the confidence to go-anywhere built in from over 70 years of off-road innovation. The campaign sees Theo drive the Range Rover Sport Autobiography in Velocity Blue across a British estate, in a tongue-in-cheek production with a hint of Range Rover's British humour which we hope will resonate with our audiences globally."

Theo James said:

“The Range Rover Sport epitomises incredible British design with unrivalled driving capability. Combine that with a plug-in electric hybrid engine that gives me over 80km of electric range with zero carbon emissions and enough space to squeeze my unruly family into and we have a clear winner. Delicious.”

The global campaign will launch from October 2024 across Range Rover’s global markets.

The Range Rover Sport redefines sporting luxury by seamlessly merging powerful and intuitive on-road performance with peerless refinement, advanced design, and connectivity that define the Range Rover experience. Now in its third generation, this model is the most desirable, technologically advanced and dynamically capable yet, featuring the added benefit of electric hybrid power for enhanced efficiency and versatility.