Lexus continues creative journey at Investec Cape Town art fair
The fifth consecutive year partnership underscores Lexus’ commitment to pioneering innovation, craftmanship and sustainability.
Lexus is proud to announce its continued partnership with the Investec Cape Town Art Fair (ICTAF) for the fifth consecutive year. Renowned for refined automotive luxury, Lexus has expanded its presence within the world of art and design. This partnership with ICTAF underscores the brand’s commitment to pioneering innovation, craftsmanship and sustainability.
As the official vehicle partner for ICTAF 2025, Lexus will provide VIP guests with an exceptional experience, ensuring they arrive in comfort and style. The partnership offers a unique platform for Lexus to celebrate visionary artistic concepts that challenge the boundaries of design, sustainability, and creativity.
An Extension of Philosophy: The Art of Mastery
Lexus's design ethos is deeply rooted in the Japanese principle of Takumi – the art of mastery. Takumi craftsmen, who possess decades of experience, apply a meticulous level of precision and artistry to every Lexus vehicle. From the hand-pleated door trims to the exquisite kiriko glass accents, each vehicle embodies a fusion of heritage and innovation. This philosophy extends beyond the production floor and influences Lexus’s collaborations with global art and design events, including Design Miami, the RMB Latitudes Art Fair, and Decorex Africa.
Simon Humphries, Chief Branding Officer and Head of Lexus Global Design, explains,
"Lexus views design as more than just aesthetics; it is an emotional interplay of functionality, imagination, and innovation. Through our support of art and design platforms, we align ourselves with creators who are shaping the future of beauty and ingenuity."
A Celebration of Art, Design, and Sustainability
The ICTAF stands as a premier celebration of contemporary art, offering a stage for Africa’s diverse and dynamic creative voices. For Lexus, the partnership is more than a sponsorship; it is a chance to amplify the brand’s philosophy of Omotenashi – the Japanese concept of anticipating and delivering unique, thoughtful experiences.
Sustainability is at the heart of Lexus's commitment to both the art world and the luxury sector. At the 2024 edition of ICTAF, Lexus introduced an immersive installation inspired by its all-electric model, the Lexus RZ. The installation, which featured sustainable materials, fluid forms, and evocative lighting, highlighted the intersection of advanced technology and nature, encouraging visitors to explore how design can create a sustainable future.
Innovation with a Conscience
By supporting the ICTAF, Lexus continues to champion the idea that design is not only about what is seen, but how it makes us feel. Through its focus on sustainability and artistry, Lexus contributes to a global conversation about the role of creativity in shaping the future of mobility and the world around us.
