Mobility for All at the 2024 Paralympic Games in Paris

 

The Toyota Inclusive Mobility Park, a showcase of different mobility solutions will continue to be a marvel at the 2024 Paralympic Games.

 

The park, which officially opened 24 July 2024, is located near the Eiffel Tower and is open to Toyota guests by invitation for the duration of the Games, and to the public from 9-10 September 2024.

Toyota, as the worldwide mobility partner of the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), the inclusive Mobility Park is a space dedicated to showcasing Toyota’s vision of Mobility for All.

 

The park features several solutions that demonstrate Toyota's commitment to inclusive mobility:

• Toyota battery electric vehicles such as the Accessible People Mover (APM), designed to be used in- and around the Athletes Village and competition sites to transport athletes and spectators.
• Last-mile micro mobility solutions, such as C+Walk _S, C+Walk _T and Yosh-E. These are compact and easy-to-use devices that can assist people with different mobility needs in urban environments and are in use during Paris 2024.
• Innovative mobility solutions created by partners and startups that Toyota supports such as self-balancing personal transporter by Genny or a first-of-a-kind wheelchair brake system by Eppur.
• Hydrogen (H2) cartridge technology, bringing hydrogen power to daily life – and a H2 cartridge-powered cargo bike to showcase this technology.

 

“As the worldwide mobility partner of the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), Toyota has elevated the mobility experience at the Olympic and Paralympic Games Paris 2024. Showcasing these ground-breaking inclusive mobility products, forms part of our commitment to ensure that athletes, their families, staff, volunteers, and spectators can navigate the Games effortlessly, sustainably, and safely,”

says Glenn Crompton, Vice president of Marketing at Toyota South Africa Motors (TSAM).

 

Toyota furthermore reaffirms its commitment to the spirit of sportsmanship and the celebration of human potential through its Global Team Toyota Athletes Programme.

At the heart of Toyota's corporate philosophy lies a profound belief in the power of sport to inspire, unite, and transcend boundaries. The Global Team Toyota Athletes Programme is a testament to this commitment, aiming to support and uplift athletes in their quest for excellence on the grand stage of the Olympic and Paralympic Games.

As 2024 Paralympic fever intensifies, TSAM is proudly backing two exceptional South African sporting heroes Paralympians Puseletso Mabote - competing in the athletics T63 100m and long jump and Louzanne Coetzee contending in the T11 1500m and F11 marathon.

 

“We couldn’t be prouder of the achievements of Puseletso and Louzanne. Training for any tournament, especially one as big as representing your country on a global stage is no small feat. It takes a lot of determination and sacrifice. We are committed to supporting their journey towards excellence,”

says Crompton.

 

Global Team Toyota Athletes consist of athletes who have been selected from various countries because they share Toyota’s philosophies and values, such as challenge, continuous improvement, sincerity, teamwork, humility, gratitude, accountability and honesty. The athletes ignite the “Start Your Impossible” philosophy whenever they compete in their respective sports.

The Global Team Toyota Athletes Programme builds upon Toyota's legacy of supporting various local sporting codes as well as the Olympic and Paralympic Games. By fostering a global community of athletes, Toyota seeks to create an environment where athletes can share experiences, learn from one another, and inspire the world with their achievements.

 

Start your Impossible:

Aligned with Toyota's "Start Your Impossible" campaign, the Global Team Toyota Athletes Programme embodies the idea that when people are free to move, anything is possible. By supporting athletes worldwide, Toyota strives to break down barriers, challenge the status quo, and empower individuals to overcome obstacles.

 

"The “Start Your Impossible” campaign reflects our belief that mobility goes beyond cars; it is about overcoming challenges and making dreams come true,"

adds Crompton.

"Through the Global Team Toyota Athletes Programme, we aim to empower athletes to push their limits and achieve the impossible”.

 

In 2024, Toyota Motor Corporation (Toyota) launched the next chapter of the "Start Your Impossible" global marketing campaign, igniting excitement for the Olympic and Paralympic Games Paris 2024. The global campaign showcases the power of local communities rallying behind their athletes and emphasises Toyota’s belief that no journey is taken alone.

The “Start Your Impossible” campaign not only showcases remarkable Olympic and Paralympic athletes but also sheds light on the heroes behind their success – the coaches, teammates, parents, and fans – the community that fuels their journey. The campaign message celebrates that where you come from - your community – matters.

The 2024 Paralympic Games in Paris will run from 28 August till 8 September 2024.