Thule launches three new award-winning products in South Africa

Thule South Africa are expanding their local product offering with the launch of three new products that epitomise the brands ethos of “Bring your life”.

Earlier this year Thule was honoured by the judges of the 2024 Red Dot design awards with the title Red Dot: Design Team of the Year 2024. The judges awarded this recognition for the brands all-encompassing achievements in product design.

Thule’s design identity that follows the philosophy of “Bring your life” encourages individuals to embrace their passions, whether it’s skiing, biking, running with kids or simply living life to the fullest. The seamless integration of products, each complementing the other, creates a cohesive and visually stunning ensemble. Thule has curated a collection where the sum of all parts exceeds the individual pieces, selling not just products but a lifestyle of adventure and exploration.

In addition Thule was also recognised with 12 iF design awards in this year’s competition, making 2024 a record-breaking year for the Swedish outdoor brand. The awarded products included the Thule Allax dog crate, towbar mounted Thule Outset tent and a new version of the world’s most popular cargo box, the Thule Motions 3, all three of which are now available in South Africa.

By prioritising functionality and understanding the diverse needs of its users, Thule delivers products that enrich lives and facilitate unforgettable experiences by enabling consumers to take the whole family and all the essentials with them on their adventures and these three new products do exactly that.

Thule Allax

Having dogs travel loosely in a vehicle is an extremely dangerous practice. If you should be involved in an accident and your pet is not adequately secured, they are susceptible to serious injuries and they could also cause injuries to human passengers.

The Thule Allax dog crate has been developed to ensure safe and comfortable car rides with four-legged family members. This innovative dog carrying solution prioritises safety and comfort. Extensive crash testing resulted in the incorporation of an innovative crumple zone that provides superior protection for both passengers and the four-legged occupants of the crate.

Like all Thule’s products the Allax boasts several innovative features including rounded edges that ensure a perfect fit for both the car and the dog. The crate can also be adjusted in depth for a perfect fit in the boot of the vehicle before being secured by tension bands. The door of the crate opens with gas struts and features a built-in lock for added security. A window offers improved visibility and allows owners to keep a close eye on their furry friends, while also allowing pets to take in the outside world from the safety of the crate.

The Thule Allax is the perfect way to travel safely, easily and conveniently with your dog and is available in ten different sizes.

Thule Motion 3

Thule understand that many of the vehicles that are being fitted with rooftop cargo carriers are sleek and stylish and they now offer a solution to match that aesthetic.

The Thule Motion 3 has been added to Thule’s extensive range of rooftop cargo carriers and offers the perfect blend of space, efficiency and style, an element that is accentuated by the Black or Titan glossy finish.

The Thule Motion 3 boasts clean lines and contemporary aesthetics that will complement the appearance of sleek modern vehicles, while expanding their luggage carrying capacity. Designers also focused on aerodynamics which resulted in a rooftop cargo carrier that minimises wind resistance and ensures a fuel-efficient journey.

Enhanced functionality includes an intuitive locking mechanism and dual side opening that can be operated with one hand, providing ease of access without sacrificing security or style. The Thule Motion 3 is available in a wide variety of sizes, including new low-profile options.

Thule Outset

The Thule Outset towbar-mounted tent is a unique new product that joins the product line up and allows adventurers to elevate their outdoor experience with unparallelled comfort, ease of use and great accessibility while offering a number of unique benefits.

The Thule Outset is the first tent on the market to mount directly onto the towbar of a vehicle for quick installation and spontaneous getaways.

Accessibility is a key feature of the Thule Outset, as its low height ensures easy access for everyone, including children, seniors and pets. The spacious interior also lets occupants sit up inside the tent.

The Thule Outset is convenient to use as mounting the tent onto the car’s towbar is a one-person job, simplifying the setup process. The tent can also be setup and broken down in under five minutes. Once at your destination, the tent can be simply detached from the vehicle while set up, should the vehicle be required for day trips around the area. The tent can be securely locked at the campsite, providing peace of mind.

Being located behind the vehicle makes the Thule Outset a great option for those motorists that don't want to carry anything on the roof of their car, or for those that prefer to leave the roof free for other gear such as a rooftop cargo carrier, bicycles or aquatic equipment. The aerodynamic location of the tent, in the slipstream of the vehicle, also means that it will have little to no impact on the fuel economy of the vehicle.

Thule’s wide range of products which includes these three new products as well as their well-established range of rooftop cargo carriers, bicycle racks, accessories, spare parts and luggage are available from Thule Concept stores located throughout South Africa.